| |
| |
|
Coffee Information |
|
|
|
Starbucks Coffee Company
Starbucks Coffee Company was founded in 1971 by three businessmen in Seattle, Washington who had a love for coffee and tea. It was important to them that the city of Seattle to have access their coffee. The Starbucks Coffee Company grew slowly but by 1981 had 4 retail stores and a roasting plant that sold whole bean coffee in Seattle only. By 1983 the marketing manager had a vision of re-creating the magic and romance behind the Italian coffee bar and wanted to test out the concept of selling espresso by the cup. When Starbucks Coffee opened its 6th store in downtown Seattle, the idea had become a hit. Within 2 months the new store was serving over 700 customers a day and it was selling 3 times more than the whole bean locations. In 1987, the owners of Starbucks Coffee Company decided to sell their coffee business along with the name to a group of local investors for $3.7 million. The new investors were told that they would open 125 Starbucks coffee stores in the next five years. Starting from a base of 17 stores in 1987, the company expanded rapidly to Vancouver, Portland and Chicago. By 1991 Starbucks had expanded into the mail-order catalogue business, licensed airport stores and expanded further into the state of California. In 1992 the company went public and after the initial public offering, Starbucks continued to grow at a phenomenal pace that no one had ever seen in the coffee world before. By 1997 the number of Starbucks Coffee stores grew tenfold, with locations in the US, Japan and Singapore. Starbucks initiated several successful product and brand extensions including offering coffee on United Airlines flights. They also began selling premium teas through its Tazo Tea Company and offering people the option to purchase starbucks coffee online to enjoy at home. They began distributing whole bean and ground coffee to supermarkets through an agreement with Kraft Foods. They also produced premium coffee ice cream with Dreyers. Starbucks even sold CDs in its retail stores. Starbucks began turning its name into a household word not through advertising but through word of mouth. In fiscal 2004, Starbucks opened a record 1,344 stores worldwide. The once small regional roaster, Starbucks Coffee Company, now has more than 9,000 locations in 34 countries serving over 20 million customers a week. Copyright © 2005 Perfect Coffees.com. All Rights Reserved. This article is supplied by http://www.perfectcoffees.com where you can purchase starbucks coffee online, tea, cups, mugs, coffee makers, delicious desserts and sugar free desserts online. For a free monthly coffee newsletter with articles like these go to: http://www.perfectcoffees.com/newsletter.html
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Does Your Morning Coffee Cause You Pain or Discomfort? Does your morning coffee cause you pain? Are you frustrated whena night out dining with friends ends in discomfort instead ofrelaxed conversation? Do you carry antacids with you every day?Heartburn is more than just a nuisance. It can detract fromenjoying a meal, force you to change your routine and hang overyour every decision - what to eat, what to drink, when to laydown. Flavored Coffee Syrup Adds A New Dimension To Beans Flavored coffee syrup is a popular addition to any coffee beverage and a welcome change for any regular coffee drinker. Whether you are looking to satisfy a sweet tooth or just want something different, flavored coffee syrups put a great kick into any drink. History of Arabian Coffee Arabian coffee is the quintessential coffee of the world. Arabia lends its name to the highest quality coffee plant in the world, Coffea Arabica. The Great Bean Mystery - Find the World's Best Coffee Who doesn't love solving a good mystery? Is the Loch Ness monster real? Who built Stonehenge? Does Big Foot really exist? What is the world's best coffee? While you may need to be an expert to solve the first three, no advanced degree or special knowledge is required to unravel one of the greatest mysteries of the 21st century: What is the world's best coffee?All you need to solve this caffeinated mystery is equip yourself with the right information. And, thanks to the Internet, finding the information for your coffee trekking adventure is as easy as the click of a button. How to Make Restaurant Quality Coffee At Home Have you ever wondered how restaurants get their coffee to taste so good?First of all, restaurants are in the business of pampering you so they devote much more time to the perfection of a good cup of coffee. Sometimes I'll remember a restaurant just because of their excellent coffee. How to Make a Great Tasting Cup of Coffee - Its Not Rocket Science There is good coffee and absolutely abysmal coffee. Both may start with the same elements, but one cup can taste completely different to another. Choosing A Coffee Maker - Tips On Finding The Right Features Choosing a good coffee maker is not a decision to be taken for granted. If you are going to spend money on your favorite coffee, you will want to make sure the coffee maker you choose is of good quality and has the features you want. What is Sustainable Coffee and How Does it Affect My Wake Cup? Gourmet coffee lovers have been seeing a few new terms in thelocal premium coffee shop as they file past the seasonal retaildisplays of roasted whole bean bagged coffees. Phrases includeeco-friendly, organic, shade grown, fair trade and certifiedsustainable. Extracting the Coffee Flavor The beverage called coffee is the result of mixing dry coffee with water. The combination can be done by one of many methods - ranging from the very simple, with the minimum of equipment - to the use of complex coffee machines which can cost thousands of dollars. Gourmet Coffee Beans You can be a coffee lover without knowing much about coffee beans, but learning a little bit about the different types of coffee can help you get the perfect cup every time. There are many types of gourmet coffee beans. Make the Switch! Coffee to Tea Having a hard time giving up your 4 cups of coffee each day? Evidence shows by switching to tea you can add some significant health benefits. The health benefit of drinking tea is chalked up to one explanation, antioxidants. Russian Tea drinking - The beginning It is believed history of Russian tea drinking tradition have began at 1638.That year, Russian Czar, Michael Fedorovich, granddad of Peter the Great,got special, diplomatic gift from Altyun-Khan, ruler of Mongolia. Arabica Coffee Beans Are Pricey Yet Priceless! Arabica coffee beans are known for a better-flavored coffee. There are two main species of coffee beans that are grown for sale: Robusta and Arabica. Why Your Cup of Coffee in the Morning May Keep You Up All Night One of the most common complaints among coffee drinkers isthat the caffeine can disturb their sleep. This result has been known for thousands of years and is, in fact, one of the reasons why many drink coffee in the first place: to stay awake. Your Kitchen Wants to be Sexy - Top 5 Snazzy, Sexy Coffee Makers that are Sensational When it comes to coffee makers there are thousands to choose from. Among these thousands there are differences in price, functionality, warranty and style. Those Elusive Coffee Beans! With the spread of various coffee beans into our lives, it can be more and more difficult to discern what you're buying at the market. And that's not surprising given the sheer numbers game. Coffee and Asthma? Here are some facts about the relationship between coffee and asthma. Regular coffee drinkers have about 1/3 less asthma symptoms than those of non-coffee drinkers according to a Harvard researcher who studied 20,000 people. Heating Vegetable Oil to Frying Temps Forms Toxic Compound New research by a University of Minnesota professor and a graduate student shows that when highly unsaturated vegetable oils are heated at frying temperature (365 F) for extended periods-or even for half an hour-a highly toxic compound, HNE (4-hydroxy-trans-2-nonenal) forms in the oil.A. Campfire Coffee Recipes Want to know a few secrets to making a good cup of campfire coffee? There are lots of recipes for making coffee in a plain pot over a campfire or for your camping coffee pot. Try a few varieties to see what suits your taste the best. Coffee Grinders Jumpstart Your Java All the experts agree. People who want the best flavor in their coffee use coffee grinders.
|
| home | site map |
| © 2008
|
